Capital One Shopping vs Rakuten: Which Platform’s Right For You?

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With thousands of online retail purchases daily, finding a good deal is part of the experience.

Luckily, many platforms like Capital One Shopping and Rakuten help you save money and get the better bang for your buck.

But what sets them apart from each other?

Read on and discover each app’s features to help you make the right choice!

What Is Capital One Shopping?

Known initially as Wikibuy, Capital One Shopping is a nifty app as well as a browser extension that’s always on the lookout for good deals with minimal effort. It’s free to use!

As you browse different sites, the app will search for coupons and deals you could use if you decide to purchase. Once you check out, it’ll automatically add the best available offer to help you save the most money. Pair that with a product watchlist, reward points, and price comparisons for Amazon, and the Capital One Shopping app will quickly turn into your go-to shopping assistant wherever you are!

Benefits of Using Capital One Shopping

  • Online coupons are available
  • User-friendly interface that creates a seamless shopping experience
  • Wide selection of gift cards when you redeem reward points
  • Automated deal finder makes deal hunting a breeze
  • Easily compare prices on Amazon

If you typically make purchases on your laptop or desktop, utilize their browser extension to avoid missing out.

What Is Rakuten?

Launched back in 1997, Rakuten (formerly known as Ebates) is an online cashback website that rewards you for shopping through its platform.

Every brand the platform partners with will send them a commission, which Rakuten then passes to you. So far, over 15 million Americans have earned over $2.2 billion from getting cash back after making purchases through their platform.

After you sign up to their site, you only need to look for your favorite stores and start shopping like usual. The more you spend, the more you earn back!

Even if cashback rewards are small, they can add up over time.

Benefits Of Choosing Rakuten

  • You have cashback opportunities at over 3,500 stores
  • It’s free to use
  • Rakuten rewards you with cold, hard cash you can use for anything
  • There are numerous ways to earn rewards
  • New users receive a $10 bonus when they sign up

How Are Capital One Shopping And Rakuten Similar?

On the surface, both platforms aim to save you money. They’re both free, relatively user-friendly, and offer a wide range of rewards and benefits for using their services.

However, where they stand apart is their way of passing on savings.

Rakuten leans heavily on cashback rewards and gives you more flexibility in spending your money. It also has plenty of stores to choose from when you shop through its platform, from clothes to electronics.

On the other hand, Capital One Shopping focuses on sourcing discounts and coupons. You can also go on virtually any site, and the browser plugin will automatically search for better coupons.

It ultimately comes down to how you prefer your savings. If you like cash back and want more flexibility with where to spend your money, Rakuten is for you.

But if you prefer instant savings at checkout, Capital One will be more up your alley.

The Bottom Line

Deciding on one can be tricky when choosing between Capital One Shopping or Rakuten.

They’re both great sites with plenty of unique features and savings opportunities.

But it really boils down to the savings you’re looking for. Do you want to see that automatic discount at checkout? Capital One Shopping is perfect for you. However, if you like the idea of getting cold hard cash, you can’t go wrong with Rakuten.

Analyze your shopping habits, consider what benefits make the most sense, and choose one that aligns best with your goals.

Or better yet, test out each one to see which of the two saves you the most!

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