RetailMeNot Review: Customizable Shopping Options and Alerts

A woman shopping on her phone with bubbles of items around her

RetailMeNot was founded in 2006 as an online coupon company. Since then, its services have expanded to offer free promo codes, in-store coupons, cash back deals, discounted gift cards, browser extensions and more. It now proclaims itself the largest digital coupon marketplace in the world.

Parent company RetailMeNot Inc., which owns other platforms like RxSaver and UK-based Voucher Codes, says it has partnerships with over 70,000 brands internationally and facilitated near $5 billion in sales last year.

RetailMeNot has a 4.8/5.0 average rating on the iTunes App Store, based on 206,000 reviews.

What is RetailMeNot?

RetailMeNot is a shopping platform that features savings from over 35 categories including food, fashion, beauty, and travel. The company provides a wide variety of savings options, differentiating it from many of its competitors that focus on a core savings model like daily deals, or receipt scanning. According to its website, RetailMeNot drew in nearly 500 million visitors to its website internationally in the recent 12 months.

RetailMeNot makes money by partnering with stores and brands, selling its data and insights on consumers so that sellers can gain information that helps them understand category trends, test their offer strength and quality, and boost engagement with promotions. Retail partners include Ulta Beauty, Papa John’s, HP, Express, Best Buy, Ruby Tuesday, and Gap.

How Does RetailMeNot Work?

First, you must create an account with RetailMeNot. You can do this either through your web browser or download the app, available in the iTunes App Store or the Google Play store.

RetailMeNot’s main screen highlights “Just For You” such as up to 75% off Amazon’s top deals of the day, 30% regular menu-priced orders with Papa John’s Pizza, 15% cash back for online purchases with designer J. Crew, and 6% off select hotels with

The site then displays top coupons, such as a code for $5 off offers of $15 or more with DoorDash.

Other sections include “Best In-Store Coupons,” “Best Online Promo Codes” and “Best Cash Back Offers.”

Given the breadth of options on RetailMeNot, you might find it helpful to “Favorite” certain stores and turn on “Deal Alerts” which sends you an email notification from your favorites when they add a new promo.

The platform has a location option that allows users to automatically receive coupon alerts when they are out shopping, as well as a web browser extension for notifications.

How to Get Your Cash

Once you find a retailer through RetailMeNot, the link you click will serve as an affiliate link. The cash back process will automatically initiate when you make a purchase in the same click session. You should be aware that it may take a few weeks for your cash back offer to become verified.

There is no cash-out minimum on RetailMeNot but you have to at least have earned 1 cent. The platform will facilitate an automatic transfer to your PayPal account when you reach $500 in approved rewards. For all other transfers, you will need to access your earnings in your RetailMeNot wallet and transfer them to PayPal.

As for coupons and promo codes, after clicking on the offer, RetailMeNot will list options for sending you your coupon, such as texting, emailing or printing the code.

What You Need to Know Before Using RetailMeNot

The key complaint among negative RetailMeNot reviews is coupon codes that reportedly do not work. For these issues, the company has a customer service email or chat bot.

The benefits of the RetailMeNot platform include its robust network of partners and direct cash back offerings, as opposed to points systems or gift cards. That being said, those looking for more automation, or who value a simplistic interface, should look elsewhere.

See all our favorite cash back apps here: Best Cash Back Shopping Apps for Every Shopper.