Stash is an investment app that helps new investors build their portfolios. The five-year-old company based out of New York City also offers an online bank account and a debit card1 which includes Stock-Back® rewards from merchants on qualifying purchases.2 More than 4 million Americans use the service, per Stash’s website.
- Low $1 account minimum
- More flexibility than a traditional robo-advisor
- Fractional investing lets you buy pieces of expensive stocks
- $5 welcome bonus after initial deposit of $5 in Invest Account
- The fees add up, especially for small accounts
- ETF expense ratios eat into returns
- Primarily for ETF and stock investing
How Stash Works
Unlike a robo-advisor, which directly invests money for you in a diversified portfolio, Stash is a micro-investing app that aims to guide you in the process of picking investments in ETFs and individual stocks. The platform grants access to over 1,800 single stocks and ETFs.
Stash renames existing funds into easy-to-comprehend themes sorted by risk tolerance, goals, interests and values and also offers individual stocks. For example, Stash renames the iShares Global Clean Energy ETF as “Clean & Green.” The app also offers automated features such as a Round-Ups on purchases and deposits the change into your investment account.
Stash also has a debit card service1 that boasts “Stock-BackⓇ” on purchases at more than 11 million locations. Users in the program can earn 0.125% Stock-BackⓇ on all purchases and, at times, as much as 5% at certain merchants.2
Why Stash Might Be Worth Your Time
Stash can be great for investors who want more control over their portfolios than robo-advisors offer but need hands-on assistance. Users can also buy fractional shares of popular companies such as Amazon or Facebook without spending thousands of dollars.
Additional perks of the app include tools such as a retirement calculator and an entire section dedicated to educational content, called Stash Learn.
How to Get Started
To sign up, users need to create an account. The Stash subscription fee starts at $1.00 and includes an Investment account and a no hidden fees bank account.
After answering a few questions to determine risk tolerance and goals, Stash will offer a list of suggested ETFs based on your risk tolerance, ranging from Conservative to Aggressive Investor.
You’ll then be prompted to link your personal, non-business bank account either by logging in to your bank account or using an account & routing number.
How Does Stash Make Money?
Stash has 3 different monthly plans ranging from $1 for Beginner, $3 for Growth, and $9 for Stash+ depending on your preference.3
You also have the option to switch as your life changes.
Is Stash Legit?
Stash has been around a while in robo-advisor years. In addition to having been around for 5 years, Stash has lots of other things going for it.
- Stash is a registered investment adviser with the SEC.6
- Stash also offers FDIC-insured bank accounts7 through Green Dot Bank
Financial, #1 Investing Pick
Fractional investing lets you buy into expensive stocks
Stash aims to guide you in the process of picking investments in ETFs and individual stocks
With an entire section dedicated to educational content, you can better understand your portfolio
Final Thoughts on the Stash App
New investors who want guidance on selecting their investments should consider Stash, as well as those seeking assistance finding thematic or impact investing opportunities. For those who do not need that guidance, you are better off finding the ETFs that Stash offers through commission-free online brokers. Others who want to build their own diversified portfolio may find the app attractive as they can do so with very little money via fractional shares.
For more on how to save, read our Micro-Investing: What It Is, Why It’s for You and How to Start.
*Investment advisory services offered by Stash Investments LLC, an SEC-registered investment adviser. This material has been distributed for informational and educational purposes only and is not intended as investment, legal, accounting, or tax advice. Investing involves risk.
1 Debit Account Services provided by and Stash Visa Debit Card issued by Green Dot Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Account opening of the debit account is subject to Green Dot Bank approval. Investment products and services are offered by Stash Investments LLC, not Green Dot Bank, and are Not FDIC Insured, Not Bank Guaranteed and May Lose Value. In order for a user to be eligible for a Stash debit account, they must also have opened a taxable brokerage account on Stash.
2 Program is subject to Terms and Conditions. Stash Stock-BackⓇ Rewards is not sponsored or endorsed by Green Dot Bank, Green Dot Corporation, Visa U.S.A., or any of their respective affiliates, and none of the foregoing has any responsibility to fulfill any stock rewards earned through this program. In order to earn stock through this program, the Stash Debit card must be used to make a qualifying purchase (What doesn’t count: Cash withdrawals, money orders, prepaid cards, and P2P payments. See Terms and Conditions for more details). In order for a user to be eligible for a Stash debit account, they must also have opened a taxable brokerage account on Stash. Stock-Back Rewards that are issued into a participating customer’s personal brokerage account via the Stash Stock-Back Program, are not FDIC Insured, Not Bank Guaranteed and May Lose Value.
3 You’ll also bear the standard fees and expenses reflected in the pricing of the ETFs in your account, plus fees for various ancillary services charged by Stash and the custodian. For current fee schedule, please see the Stash Wrap Fee Brochure. Other fees apply to the debit account. Please see Deposit Account Agreement for details.
4 Promotions are subject to Terms and Conditions.
5 To note, SIPC coverage does not insure against the potential loss of market value.
6 Such registration does not imply a certain level of skill.
7 Account opening of the debit account is subject to Green Dot Bank approval.
The Smart Wallet is a paid Affiliate/partner of Stash.
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